A recent lazy-afternoon stroll through Galveston left me marveling over the heaps and piles of merchandise that overflow the shelves of souvenir shops along Seawall Boulevard and the Strand.
The souvenir business is interesting, and if my afternoon browse is any indication, it hasn’t changed much over the decades. Asked about her top products, the proprietess of one shop acknowledged that tee shirts, coffee mugs, salt and pepper shakers, risqué shot glasses, refrigerator magnets and beach towels are her most dependable sellers. “They move a lot faster than my candles and iPod covers,” she said. “People like the high-end stuff, but once you get home you can’t tell the difference between the soap you bought here and soap you’d buy at Dillards. People want to prove they’ve been on The Island, not in a Houston department store. If you put “Galveston” on it, it’ll sell – that’s the name of the game.”
Shops do carry quality items that reflect Galveston’s life – there are books filled with Island history, chronicles of storms, photographs and tropical art – but most souvenirs are, to put it charitably, generic. They could be sold anywhere. There’s nothing unique about a Galveston kite or Galveston Koozie apart from the name. If you purchase a tee shirt emblazoned with the phrase Genuine Galveston Souvenir Tee Shirt it comes with a guarantee you’ll someday meet someone wearing a Genuine (Pick Your City) Souvenir Tee Shirt .
Even the sand dollars, sundials and lightning whelks filling the baskets by the cash registers are identical to those found in shops from Port Isabel to Key West. Shelling on Texas beaches is erratic at best, and no retailer would dare depend on local sources to stock the shelves. So, Wholesale-SeaShells-R-Us steps in, ready and able to supply the souvenir needs of an entire city. (more…)